Promotion of Serbian Wines in Korea
23. Mar 2026.
Ambassador of the Republic of Serbia to the Republic of Korea Nemanja Grbić met with Lee Cheol-hyeong, founder and director of "Winesopoong Inc." and one of the leading wine experts in Korea, with 26 years of experience and an active authorial engagement in the high-circulation daily "JoongAng Ilbo."
The interlocutor is the author of several articles on Serbian and Balkan winemaking, produced with the support of the Embassy, and the founder of the Institute for Balkan Wine. At the Embassy's suggestion, he visited Serbia in November of last year and participated in the "Wine Vision by Open Balkan" fair, where he gained firsthand experience with the domestic wine scene.
The possibilities for further cooperation were discussed, including joint activities aimed at promoting Serbian wines in Korea.